Taylor Swift’s 12th announced at 12:12 on the 12th
Taylor Swift has announced her 12th album, titled "The Life of a Showgirl," in a teaser for the next episode of the New Heights podcast, hosted by her boyfriend Travis Kelce and his brother Jason. The announcement was made at 12:12 on the 12th, playing into Swift's affinity for symbolic gestures. The album artwork was blurred out, but it is already available for "pre pre-order" on Swift's website. The New Heights podcast, which consistently ranks in the top 10 on Spotify and Apple charts, is expected to see a viewership boost from this announcement, potentially helping it break into YouTube's rankings as well. This crossover between Swift's music and the podcast is part of a broader strategy of utilizing her celebrity to drive business opportunities, similar to how she has reportedly elevated NFL viewership and merchandise sales in the past.
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