Technology8/1/2025Bloomberg

Apple CEO Tells Staff AI Is ‘Ours to Grab’ in Hourlong Pep Talk

In a recent all-hands meeting, Apple CEO Tim Cook addressed his employees, emphasizing the company's focus on artificial intelligence (AI) as a key priority. Cook expressed optimism about Apple's ability to capture the opportunities presented by AI, stating that it is "ours to grab." The meeting, which lasted for an hour, aimed to rally employees around Apple's AI initiatives and its upcoming product pipeline, which Cook described as "amazing." The CEO's remarks come as Apple navigates the rapidly evolving technology landscape, where AI is playing an increasingly important role. While details about specific AI projects or upcoming products were not disclosed, Cook's message conveyed a sense of excitement and determination within the company to stay at the forefront of technological advancements.

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