Despite Lukewarm Reception, 2K Won't Cancel Project Ethos; Here's The Latest

Despite a lukewarm reception, 2K Games has decided not to cancel its free-to-play third-person shooter, Project Ethos. The company has hired Ben Brinkman, a veteran in the shooter genre, to take over as the studio head for developer 31st Union, replacing the previous boss, Michael Condrey. According to 2K President David Ismailer, the feedback from the Project Ethos test in Fall 2024 was "enlightening" and highlighted the need for a more distinct identity for the game. Ismailer expressed confidence in the "renewed vision" for Project Ethos, stating that the company's confidence in the game grows every day. Brinkman's previous experience includes his role as an executive producer for Apex Legends at Respawn and the Call of Duty series at Activision. He is returning to 2K, where he previously worked as a producer from 2006 to 2008. The article notes that the game's "renewed vision" remains to be seen, and 2K has not yet shared more details or plans to showcase the game again. Earlier reports suggested that Project Ethos would have to "pivot or be killed," but the company's decision to hire a new studio head and continue development indicates its commitment to the project.