Spotify’s HiFi strategy was a good one. Apple and Amazon ruined it
Spotify had announced its lossless streaming service, Spotify HiFi, in 2021, with plans to charge extra for the higher-quality audio. However, shortly after, Apple and Amazon launched their own lossless streaming offerings, providing the feature at no additional cost to their paid subscribers. This undercut Spotify's strategy, leading the company to repeatedly delay and revise its HiFi plans. After years of uncertainty, Spotify has now announced that it will offer lossless audio to its existing Premium subscribers at no extra charge, similar to its competitors. The article suggests that Spotify struggled to find a compelling reason to charge more for lossless streaming, given that Apple and Amazon were offering it for free. Ultimately, Spotify had to relent and follow the lead of its rivals, providing lossless audio as part of its standard Premium subscription.
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