Facebook and Instagram to get £2.99 UK subscription fee to stop ads

Facebook and Instagram, the social media platforms owned by Meta, will soon introduce a £2.99 monthly subscription fee for UK users who wish to opt-out of personalized ads. This move comes as the company aims to diversify its revenue streams beyond its traditional advertising-based model. The new subscription service will allow users to access the platforms without being subjected to targeted advertisements. This option is expected to appeal to those who value their privacy and prefer a more ad-free experience on these platforms. The decision to introduce this subscription fee in the UK market is seen as a pilot program, and the company may consider expanding it to other regions if the initial rollout is successful. The move also aligns with Meta's broader strategy to explore alternative revenue sources as it faces increased scrutiny and regulatory challenges around its data collection and advertising practices.