Instagram reaches 3 billion monthly users

Instagram, the popular social media platform owned by Meta, has reached a new milestone with 3 billion monthly active users. This figure is a significant increase from the 2 billion monthly users reported in 2022. The article highlights that Meta, the parent company of Instagram, does not regularly share user numbers for its individual apps, but the company reported 3.48 billion "daily active people" across its family of apps, including Facebook, WhatsApp, and Messenger. The article also mentions that Meta is planning to make some significant changes to Instagram, including making Reels, the platform's short-form video feature, more prominent. The company will also test allowing users to set Reels as the default feed in certain regions. These changes come as the United States government edges closer to an agreement that will put the US version of TikTok, a major competitor to Instagram, largely in the hands of US-based investors. Despite the uncertainty surrounding TikTok's future in the US, the platform remains a formidable competitor to Meta and Instagram.