‘A long hot summer of copy, paste on social media’: why everything is kinda chic now
The latest craze on Instagram reveals how quickly personal expression can be absorbed into a homogenised feed and exploited by brands For those looking for the defining social media trend of summer 2026, itâs time to call off the search party. A new phrase is dominating algorithms and entering the English lexicon. It goes roughly like this: a carousel of images or a video overlaid with a pale yellow font that reads: âKinda chic toâ followed by an image of a look or trend that the average user doesnât consider traditionally chic. The images are usually a mirror selfie or a fancy cup of matcha â but the trends vary. This morning alone I have seen posts spanning everything from âkinda chic to repeat outfitsâ to âkinda chic to always have a trip bookedâ to âkinda chic to be overdressedâ to âkinda chic to bake a quiche,â (to be fair it did look like a very nice quiche). Similar to 2024âs âbratâ takeover and last summerâs âvery demure, very mindfulâ craze, the phrase âkinda chicâ has quickly become ubiquitous. But unlike its predecessors, the catalyst is harder to track down. Some point to plus-size influencer MariaBegins as one of its earliest i
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