Apple Says ‘Oh Shit’ and Reportedly Pivots to Chasing Meta’s Smart Glasses

According to the report, Apple has reportedly shifted its focus from its high-profile Vision Pro headset to competing with Meta's smart glasses. The article suggests that Apple's decision to pivot towards smart glasses is a response to the growing dominance of Meta's products in the augmented reality (AR) market. The report indicates that Apple's previous emphasis on the Vision Pro, a more advanced and expensive mixed-reality headset, has been overshadowed by the increasing popularity of simpler and more affordable smart glasses from competitors like Meta. This shift in strategy is seen as a pragmatic move by Apple to address the changing market dynamics and capture a larger share of the emerging AR space. The article also notes that the details of Apple's new smart glasses project and its timeline are still unclear, but the company's decision to adjust its focus highlights the dynamic nature of the technology industry and the importance of adaptability in the face of evolving consumer preferences and market trends.