Grab your Stetsons! How country music is taking over the UK

With country music festival attendances soaring and US artists selling out tours, are British and Irish audiences ready for “the full Southern experience”? “There’s a certain magic with country music in the UK right now,” says Anna-Sophie Mertens, smiling in hi-vis from the build at State Fayre, the UK’s newest festival for country fans. It is located in Chelmsford but styled like the American South – think clapboard, rusted metal and water points disguised as retro gas stations – and this weekend, the gates will open to 50,000 country devotees. Country is the UK’s fastest-growing genre, according to data from the Country Music Association (CMA), and has been for three years in a row. Until 2023, UK tastes leaned towards legacy acts, but now modern megastars such as Morgan Wallen, Luke Combs and Cowboy Carter-era Beyoncé have taken the wheel, reflecting a changing of the guard. As consumer spending on live music continues to rise (the latest annual report from Live, the federation representing Britain’s live music industry, announced a record £6.68bn), live country has become big business: Combs will play to more than 560,000 fans across England, Scotland and Ireland this summer; s