Booze up: is gen Z’s ‘sensible’ relationship with alcohol moving towards hedonism?
The article discusses the changing relationship between Generation Z (those born between 1997 and 2012) and alcohol consumption. Previously, Gen Z was dubbed the "generation sensible" due to their healthier lifestyle choices, including drinking less alcohol. However, recent data suggests that the proportion of Gen Z who are of legal drinking age and have consumed alcohol in the past six months has increased by 7% between 2024 and 2025. The article suggests that the narrative of Gen Z's "clean-living ways" may not tell the whole story, and experts warn that their relationship with alcohol could be moving towards hedonism. The article highlights the need to further explore and understand the complex dynamics surrounding Gen Z's attitudes and behaviors towards alcohol consumption.
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