Adani Retreats From Super App Ambitions as Digital Unit Falters
Adani Group has abandoned its plans to develop a consumer-facing super app due to significant losses and internal turmoil, according to sources familiar with the matter. The conglomerate had previously aimed to create "the Ferrari of the digital world," but its digital unit has faltered, leading to the retreat from these ambitious plans. The decision to shelve the super app project marks a shift in Adani's strategy, as the group focuses on its core infrastructure and energy businesses. The reasons behind the project's failure are not entirely clear, but the setback highlights the challenges faced by conglomerates in diversifying into new and highly competitive digital domains.
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