Technology9/25/2025The Guardian

‘People say I come across as incredibly boring!’ How to find love on the dating apps – whatever the obstacles

‘People say I come across as incredibly boring!’ How to find love on the dating apps – whatever the obstacles

The article discusses the challenges many singles face when using dating apps to find love. It highlights that while dating apps provide a wide pool of potential matches, the process of swiping and messaging can be time-consuming and often leads to frustration, with the "download-delete-repeat" cycle becoming increasingly common. The article cites a study that found the average American spends around eight months using dating apps, swiping on around 3,960 profiles, before finding a partner. The article also notes that dating-app fatigue is growing, with a significant decline in the use of the 10 most popular dating apps in the past year. In response, companies like Meta are introducing new features, such as an AI assistant and a "surprise match" feature, to help users avoid swipe fatigue.

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