Google's tool for virtually trying on clothes is now available in the US
Google has rolled out a new AI-powered feature that allows users in the US to virtually try on clothes by uploading a single, full-body photo of themselves. The feature, which was previewed at Google I/O 2025, uses an image generation model trained to account for how different materials fold, stretch, and drape across different human bodies. The feature supports billions of clothing items found across Google's Shopping Graph, and users can specify the color, size, and price they want to pay for the item. Google has also enhanced the price-tracking functionality, allowing users to set a desired price and receive alerts when the product they want is available at that price. Additionally, Google plans to bring more shopping features to its AI Mode tab later this year, including the ability to explore outfit and decor ideas and make purchases directly from the chatbot.
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