Meta to Start Using Chatbot Conversations to Target Advertising

Meta Platforms Inc., the parent company of Facebook and Instagram, has announced plans to utilize conversations with its AI chatbot to enhance the targeting of content and advertising for users. This move aims to improve the relevance and personalization of the experiences provided on these social media platforms. The integration of chatbot interactions into Meta's advertising strategy suggests a shift towards leveraging AI-driven insights to better understand user preferences and behavior. By analyzing the conversations users have with the chatbot, Meta hopes to gain deeper insights that can inform the delivery of more tailored content and advertisements. This development highlights the growing influence of AI technology in the digital advertising landscape, as companies seek to optimize user engagement and improve the effectiveness of their marketing efforts. However, it also raises concerns about privacy and the potential for increased data collection and targeted advertising.