Peloton Launches New Bikes and Treadmills with AI, Hikes Prices

Peloton, the popular fitness equipment company, has unveiled a lineup of new bikes and treadmills featuring advanced artificial intelligence (AI) capabilities. The latest products include the Peloton Bike+, Peloton Tread, and Peloton Tread+, all of which boast improved sensors, advanced workout tracking, and personalized coaching through AI technology. The Bike+ now offers an auto-follow feature that automatically adjusts resistance to match the instructor's guidance, while the Tread and Tread+ models incorporate larger screens and more immersive fitness experiences. Peloton has also raised the prices of its equipment, with the Bike+ now starting at $2,495 and the Tread+ at $4,295. The company claims that these new features and price increases are aimed at enhancing the user experience and providing a more personalized and effective workout. However, the price hikes may be a concern for some consumers, particularly during the ongoing economic challenges posed by the COVID-19 pandemic.