Meet the end-of-life planning startup co-founded by NBA All-Star Russell Westbrook

Russell Westbrook, an NBA All-Star, has co-founded a startup called Eazewell that aims to simplify end-of-life planning for families. Eazewell utilizes AI technology to guide users through the complex process of managing a loved one's affairs after their passing, from coordinating a funeral to canceling subscriptions and other practical tasks. The startup was co-founded by Westbrook and Noel Cuellar, a former Google employee. Eazewell's goal is to alleviate the stress and burden that often accompanies end-of-life planning, allowing families to focus on grieving and celebrating their loved one's life. The platform provides a centralized hub for managing various aspects of the process, from creating a will to notifying relevant authorities. By leveraging technology, Eazewell aims to make end-of-life planning more accessible and efficient, helping families navigate this challenging time with greater ease and support.