Amazon’s new name for the Fire TV Stick 4K only adds more confusion

Amazon has introduced a new name for its existing "Fire TV Stick 4K" device, rebranding it as the "Amazon Fire TV Stick 4K Plus." This change aims to clarify the product's positioning within Amazon's lineup of 4K-ready streaming sticks, which includes the Fire TV Stick 4K Select and the Fire TV Stick 4K Max. The differences between these devices are relatively minor, with the 4K Select offering half the RAM of the 4K Plus and 4K Max, potentially resulting in slower performance. Experts suggest that the 4K Max, currently available for $34.99 with a coupon, is the better choice for most consumers. The name change does not introduce any new features or functionality to the existing Fire TV Stick 4K device, and current owners have no reason to upgrade to the rebranded 4K Plus model. The article criticizes Amazon's confusing product lineup, arguing that the introduction of the 4K Select was unnecessary and that the company's strategy lacks clarity.