A warning to the news industry: act now or the Joe Rogan/Piers Morgan ecosystem will leave you far behind | Deborah Turness

There is a revolution reshaping how people want and get their information. News brands can and must react, but the time is now This is an extract from the Sir David Nicholas memorial lecture that Deborah Turness delivered in London on Tuesday evening No one can dispute that, today, the news industry is once again experiencing a revolution; a revolution that is reshaping news for a new generation of consumers. The disruption transcends all news brands. It impacts all journalists and all journalism, everywhere. I am an optimist. I believe there are very good reasons to believe in a bright future for what I call the established news providers. So I am determined, having spoken to many people for this dispatch from the frontline, to set out a positive way forward. I’ve spoken to people across the industry in the UK and in the US, because the tidal wave of disruption that hits us here often begins across the Atlantic. This moment of disruption is so potent because it goes to the heart of how the relationship between news provider and consumer is shifting. From institutions to individuals, from big media brands to personalities, from public service broadcasters to independent journalists