Health2/27/2026•The Guardian

Target says it will stop selling breakfast cereals with synthetic colors

Target says it will stop selling breakfast cereals with synthetic colors

Target, a major US retailer, has announced that it will stop selling breakfast cereals containing synthetic colors by May 31st. This decision comes as the Trump administration and the "Make America Healthy Again" (Maha) movement, led by Robert F. Kennedy Jr., have been increasing pressure on the food industry to eliminate the use of synthetic food dyes, which they perceive as harmful. The move by Target aligns with the growing consumer demand for healthier and more natural food options. This decision reflects the evolving landscape in the food industry, where companies are responding to consumer concerns and regulatory pressures to provide more transparent and better-quality products.

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