Samsung brings ads to US fridges
Samsung is rolling out a software update to its Family Hub refrigerators in the US, which will display "promotions and curated advertisements" on the device's cover screens. The company claims this is a pilot program aimed at "strengthening the value" of owning a Samsung smart fridge. According to Samsung, the ads will appear when the cover screen is idle and can be dismissed. The company also says that ads will not be shown when the cover screen displays art mode or photo albums. The news of ads coming to Samsung's refrigerators has been met with surprise and criticism from consumers, who did not expect their home appliances to display advertisements. However, this move is in line with Samsung's broader strategy of incorporating screens and digital services into its home appliances.
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