Technology10/3/2025TechCrunch

With its latest acqui-hire, OpenAI is doubling down on personalized consumer AI 

With its latest acqui-hire, OpenAI is doubling down on personalized consumer AI 

OpenAI, the prominent artificial intelligence research company, has announced the acquisition of Roi, an AI-powered financial companion. This move is seen as a strategic decision by OpenAI to strengthen its focus on personalized consumer AI applications. As part of the deal, Roi's CEO will be joining the OpenAI team, while the Roi service will be discontinued. The acquisition suggests that OpenAI is placing a significant emphasis on developing consumer-oriented AI solutions, particularly in the financial domain, as it aims to expand its revenue streams beyond its research-focused operations. The integration of Roi's talent and expertise is expected to contribute to OpenAI's efforts in creating more personalized and user-friendly AI-powered tools and services for individual consumers. This acquisition aligns with the company's broader mission to advance artificial intelligence technology and make it more accessible and beneficial to the general public.

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