Smart ring maker Oura raises $900M from Fidelity

Oura, a leading smart ring maker, has secured a massive $900 million funding round led by Fidelity Investments, valuing the company at close to $11 billion. This latest investment marks a significant milestone for the Finnish startup, which has gained popularity for its health-tracking wearable devices. The new funds will be used to accelerate Oura's product development, expand its global reach, and further its research into sleep, activity, and overall health monitoring. The company has seen strong growth in recent years, with its smart rings being adopted by a diverse range of users, from athletes to health-conscious consumers. The funding round underscores the growing demand for advanced wearable technologies that can provide personalized insights and data-driven solutions to improve individual well-being. Oura's success also highlights the increasing investor interest in the broader health tech sector, which has witnessed significant growth and innovation in recent times.