General3/19/2026•BBC

Wivenhoe bakery suffers losses after social media suspended

Wivenhoe bakery suffers losses after social media suspended

A woman who runs a bakery business said her sales had dropped by nearly 50% after her social media accounts were suspended for "no apparent reason". Kiersten George, whose firm is based in Wivenhoe near Colchester, relies on Instagram and Facebook. The 47-year-old said she had been reduced to tears since the accounts were suddenly frozen after posting a picture of a cake online on 6 March. According to Meta's website - which is the company that owns the online platforms - businesses wanting to appeal need to submit valid business verification documents, proof of ownership and a clear explanation of the business case. George explained the accounts were frozen moments after she shared the image of the floral-themed cake, alongside a promotional code, celebrating a year since she moved the business to Wivenhoe. "I wish I knew why and I think that's part of my torment and torture. What did I do?" said George, speaking to BBC Essex presenter Sonia Watson. "There was either something in the image or the picture or something that I said that was untoward." Customers trying to navigate to the pages are told the "content isn't available". She said that she had been trying to contact Meta. "

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