This Detroit startup is turning to utilities to make home efficiency upgrades cheaper

Pearl Edison, a Detroit-based startup, has found a way to make home efficiency upgrades more affordable for homeowners. The company has developed a business model that partners with utility companies to provide these upgrades at a discounted rate. The startup recently secured $3.3 million in funding from investors, who believe in the potential of this approach. By working with utilities, Pearl Edison can leverage their existing infrastructure and customer relationships to reach more homeowners and offer them energy-efficient solutions, such as smart thermostats and LED lighting. The goal is to make these upgrades more accessible and appealing to homeowners, who might otherwise be deterred by the upfront costs. By spreading the payments over time and integrating the costs into utility bills, Pearl Edison aims to remove financial barriers and encourage wider adoption of energy-efficient home improvements. This model not only benefits homeowners but also helps utility companies meet their energy efficiency targets and reduce overall energy consumption, making it a win-win situation for all involved.