Technology10/17/2025β€’The Verge

Why world models are the next big thing in AI

Why world models are the next big thing in AI

The article discusses the growing interest in "world models," a type of AI system that can learn to simulate the environment and predict future states. Pim de Witte, the founder of the video game clipping platform Medal, started reaching out to AI labs to offer them access to Medal's data, which proved to be highly valuable for training AI agents. Within weeks, Witte received multiple acquisition offers, including a reported $500 million offer from OpenAI. The article suggests that world models are the "next big thing" in AI, as they can enable AI systems to better understand and interact with the real world, and could have significant implications for various industries and applications.

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