Technology7/18/2025NYT

How a Video Studio Embraced A.I. and Stormed the Internet

The Dor Brothers, indie filmmakers, have embraced AI technology to create their viral videos. Their approach involves using AI systems to generate content, which has allowed them to produce a high volume of popular videos at a rapid pace. The article highlights how the Dor Brothers have leveraged AI to automate various aspects of the video production process, from scriptwriting to editing and post-production. This strategy has enabled them to experiment with different ideas and quickly respond to trends, ultimately driving their online success. The article delves into the specific AI tools and techniques the Dor Brothers employ, such as language models for generating scripts and computer vision algorithms for video editing. It also touches on the creative challenges and ethical considerations surrounding the use of AI in content creation. The Dor Brothers' story serves as an example of how emerging technologies like AI can disrupt traditional media production and distribution, paving the way for new models of creative expression and audience engagement.

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