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Alexa+ can now swear, thanks to a new personality style - Engadget

Time will tell if it will berate you into buying more stuff you don't need. Amazon just unveiled a new personality type for Alexa+. The "sassy" option is reserved for adults and the company claims it will throw out censored curse words from time to time. Amazon describes this option as a combination of "unfiltered personality" and "razor-sharp wit, playful sarcasm and occasional censored profanity." We aren't yet sure how the chatbot handles the censoring. Does it use a garden variety bleep or a replacement word like fudge or something? I managed to get it to say "damn" and "hell", but couldn't force anything more profane than that. In any event, adult users have to jump through a couple of hoops to activate this mode. It won't work if there's an enabled Amazon Kids profile on the account and it requires additional security checks, like face scans. The company also warns people upon being selected that the new tone could contain "mature subject matter." I'm more afraid of the bot using "clever comebacks" to absolutely shred my buying habits. Yes, I buy bagged popcorn when I have plenty of uncooked kernels in the pantry. I'm working on it. This is still Alexa+, despite the ability t

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Mar 25, 2026
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Mar 12, 2026 → Mar 25, 2026

LATEST DEVELOPMENT
Mar 25, 2026·MashableT2 · Outlet report
Best Amazon Spring Sale Echo deals 2026: Smart speakers and displays

I’ll be the first to admit that I rely on my Amazon Echo devices a little too much. But they’re just so convenient for literally everything — from setting cooking timers to checking the weather and even turning off my TV (yes, I'm getting…

Read original at Mashable →
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Mar 26

6 updates from 6 sources over 13 days.

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March 2026

6 updates
Mar 25, 2026·MashableT2 · Outlet reportLATEST
Best Amazon Spring Sale Echo deals 2026: Smart speakers and displays

I’ll be the first to admit that I rely on my Amazon Echo devices a little too much. But they’re just so convenient for literally everything — from setting cooking timers to checking the weather and even turning off my…

Read original at Mashable →
Mar 24, 2026·GizmodoT2 · Outlet reportKEY MOMENT
Amazon Echo Dot Max Is Now Cheaper Than Black Friday for the Spring Sale, Now the Most Affordable Smart Alexa Speaker

This article features deals sourced directly by Gizmodo and produced independently of the editorial team. We may earn a commission when you buy through links on the site. Smart home devices get better every year, and a…

Read original at Gizmodo →
Mar 20, 2026·Ars TechnicaT2 · Outlet reportKEY MOMENT
Amazon is reportedly developing an AI-centric smartphone

Amazon’s second smartphone could forego an app store. Amazon is developing a new smartphone over a decade after discontinuing the Fire Phone, Reuters reported today, citing four anonymous “people familiar with the…

Read original at Ars Technica →
Mar 19, 2026·TechCrunchT2 · Outlet report
Amazon brings Alexa+ to the UK | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Amazon is…

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Mar 19, 2026·The GuardianT2 · Outlet reportKEY MOMENT
‘All right mate?’: Amazon pins UK hopes on AI upgrade of Alexa

Long-awaited Alexa+ aims to get Britons re-engaging with their devices – but it may have its work cut out “Commiserations, mate, Chelsea lost 3-0 in the Champions League last night against Paris Saint-Germain,”…

Read original at The Guardian →
Mar 12, 2026·EngadgetT2 · Outlet reportOPENING
Alexa+ can now swear, thanks to a new personality style - Engadget

Time will tell if it will berate you into buying more stuff you don't need. Amazon just unveiled a new personality type for Alexa+. The "sassy" option is reserved for adults and the company claims it will throw out…

Read original at Engadget →

Sources & evidence (6)

What this story stands on. Tier 0 is a primary record or the subject's own words; higher tiers must be attributed, never stated as bare fact.

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STRONGEST EVIDENCE
T2 · Outlet reportMashableMar 25, 2026

I’ll be the first to admit that I rely on my Amazon Echo devices a little too much. But they’re just so convenient for literally everything — from setting cooking timers to checking the weather and even turning off my TV (yes, I'm getting…

View source →
T2 · Outlet reportGizmodoMar 24, 2026

This article features deals sourced directly by Gizmodo and produced independently of the editorial team. We may earn a commission when you buy through links on the site. Smart home devices get better every year, and a very impressive…

View source →
T2 · Outlet reportArs TechnicaMar 20, 2026

Amazon’s second smartphone could forego an app store. Amazon is developing a new smartphone over a decade after discontinuing the Fire Phone, Reuters reported today, citing four anonymous “people familiar with the matter.” Reuters said the…

View source →
T2 · Outlet reportTechCrunchMar 19, 2026

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Amazon is bringing its new…

View source →
T2 · Outlet reportThe GuardianMar 19, 2026

Long-awaited Alexa+ aims to get Britons re-engaging with their devices – but it may have its work cut out “Commiserations, mate, Chelsea lost 3-0 in the Champions League last night against Paris Saint-Germain,” says Alexa as it…

View source →
T2 · Outlet reportEngadgetMar 12, 2026

Time will tell if it will berate you into buying more stuff you don't need. Amazon just unveiled a new personality type for Alexa+. The "sassy" option is reserved for adults and the company claims it will throw out censored curse words…

View source →

Tier key: T0 = Primary source · T1 = Wire · T2 = Outlet report · T3 = Commentary

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