Millennial-focused consumer brands seem to have two options lately: Sell out, or pivot to AI. Iâm overstating it a bit, but hear me out. Everlane, the retailer that built its brand around wardrobe staples and âradically transparentâ pricing, is reportedly being sold to Shein, the ultra-fast-fashion behemoth known for its cheap and trendy knock-offs. The irony is almost too on the nose: Everlane was a pioneer of 2010s do-gooder marketing, billing itself as an eco-friendly, sustainable fashion pioneer with ethical labor practices. (And, to its credit, it seems to have been actually doing the thing it said, according to fashion media.) Shein is practically the opposite of that. It makes mountains of cheap clothes out of synthetic material, under at times allegedly abusive labor practices. Yale researchers once called Shein the âbiggest polluter in fast fashionâ â which is a bit like being the tallest guy in the NBA, where no one is short. (Though to be clear, I am not suggesting Shein is as cool as Victor Wembanyama.) The deal reportedly values Everlane at $100 million. (An Everlane representative declined to comment. Shein didnât immediately respond to a request for com
May 18, 2026 → May 20, 2026
Sustainability promised to change the industry. With Shein reportedly acquiring Everlane, and Allbirds pivotting from eco sneakers to AI, it seems that promise was mostly marketing It was always about the money, wasnât it? For a while…
Read original at The Guardian →2 updates from 2 sources over 1 day.
Sustainability promised to change the industry. With Shein reportedly acquiring Everlane, and Allbirds pivotting from eco sneakers to AI, it seems that promise was mostly marketing It was always about the money,…
Read original at The Guardian →Millennial-focused consumer brands seem to have two options lately: Sell out, or pivot to AI. Iâm overstating it a bit, but hear me out. Everlane, the retailer that built its brand around wardrobe staples and…
Read original at CNN →What this story stands on. Tier 0 is a primary record or the subject's own words; higher tiers must be attributed, never stated as bare fact.
Sustainability promised to change the industry. With Shein reportedly acquiring Everlane, and Allbirds pivotting from eco sneakers to AI, it seems that promise was mostly marketing It was always about the money, wasnât it? For a while…
View source →Millennial-focused consumer brands seem to have two options lately: Sell out, or pivot to AI. Iâm overstating it a bit, but hear me out. Everlane, the retailer that built its brand around wardrobe staples and âradically transparentâ…
View source →Tier key: T0 = Primary source · T1 = Wire · T2 = Outlet report · T3 = Commentary
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