Gen Z still drinks, just earlier as the 'daycap' trend begins upending nightlife

This material may not be published, broadcast, rewritten, or redistributed. ©2026 FOX News Network, LLC. All rights reserved. Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset. Powered and implemented by FactSet Digital Solutions. Legal Statement. Mutual Fund and ETF data provided by LSEG. 'Bar Rescue' host and executive producer Jon Taffer joins 'The Sunday Briefing' to discuss new dietary guidance on alcohol, the rise of mocktails and how Ozempic is shrinking portion sizes across restaurants. Members of Gen Z aren't ditching alcohol altogether. They're just drinking differently — trading bar crawls for brunches, backyard hangouts and beach days, industry experts say. A growing number of younger adults are opting for so-called "daycaps" instead of the traditional nightcap, incorporating more intentional drinking and calling it a night earlier, as Business Insider reported. About 34% of legal-age Gen Z consumers say they prefer drinking early in the evening over late-night occasions, according to a 2026 Bacardi survey. BARS TURN TO 'TINY' COCKTAILS AS AMERICANS TRIM DRINKING, SPENDING AMID RISING PRICES "They tend to socialize differen

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