An up-and-coming creator gets offered their first brand deal. It’s enough money to pay their rent, but not nearly enough to hire a lawyer to look over the contract, so they sign it. A few months later, they see their face on a billboard or in a commercial without their consent. This isn’t a hypothetical, says lawyer Michelle May O’Neil, whom I met at SXSW in Austin, Texas, after her panel, “Who Owns Me? Legal War Over Identity in the Creator Economy.” O’Neil is a nationally recognized lawyer, litigation strategist, and expert on NIL (name, image, likeness) topics, and she’s warning creators to pay very close attention to contracts with brands. However, it’s not just shady contracts and legalese that can strip creators of their likeness. In the AI era, creators are also facing AI clones and deepfakes that steal their voice and image. During her panel, O’Neil explained how creators can lose control of their online identity, and some of her examples took me by surprise. She highlighted the case of Kat and Mike Stickler, the married TikTok influencers who ended up in a bitter feud over their shared social media accounts during a messy divorce. “As a lawyer, we say fair is a four-letter
Mar 17, 2026 → Apr 3, 2026
Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. The total workforce at Tesla’s…
Read original at TechCrunch →8 updates from 4 sources over 2 weeks.
Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. The total…
Read original at TechCrunch →Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. The air felt…
Read original at TechCrunch →Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Elon Musk…
Read original at TechCrunch →Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your…
Read original at The Verge →SXSW isn’t just about movies or music. The annual Austin festival has also become a hub for inventors and entrepreneurs who use technology in exciting new ways. So while my colleagues in the entertainment section score…
Read original at Mashable →Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. BuzzFeed, the…
Read original at TechCrunch →This material may not be published, broadcast, rewritten, or redistributed. ©2026 FOX News Network, LLC. All rights reserved. Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by…
Read original at Fox News →An up-and-coming creator gets offered their first brand deal. It’s enough money to pay their rent, but not nearly enough to hire a lawyer to look over the contract, so they sign it. A few months later, they see their…
Read original at Mashable →What this story stands on. Tier 0 is a primary record or the subject's own words; higher tiers must be attributed, never stated as bare fact.
Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. The total workforce at Tesla’s…
View source →Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. The air felt different at this…
View source →Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Elon Musk recently outlined…
View source →Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest…
View source →SXSW isn’t just about movies or music. The annual Austin festival has also become a hub for inventors and entrepreneurs who use technology in exciting new ways. So while my colleagues in the entertainment section score interviews with…
View source →Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. BuzzFeed, the U.S.-based media…
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Long-running fight over Trump-backed maps takes another turn as absentee voting is already under way in Missouri. This blog is now closed. Sign up for US Breaking News emails Xi…
This new task force is Trump's latest response to the debate over AI safety.
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Democratic governor sharply critical of Donald Trump for not passing comprehensive federal AI regulations Governor Gavin Newsom signed laws Wednesday aimed at protecting…
