Company is offering cash reward for 40,000lb stolen cargo, and turns theft into lighthearted social media promotion Pabst is offering a reward after tens of thousands of cans of its Blue Ribbon beer were stolen from the companyâs southern California warehouse two weeks ago â if it is all safely returned. In Instagram posts, Pabst put the weight of the stolen cargo at 40,000lb (18,000kg) and started a countdown seeking its return. âTo the thief: we donât fault you for wanting to brag to your friends how much PBR you have, we just wish you obtained it the honorable way,â the company wrote. âPabst is officially starting the clock now - you have exactly 18 days and 44 minutes to return our truckload of beer, no questions asked. Leading up to that time, we will be offering a reward to anyone who can help us solve this mystery.â It added: âP.s. this is real and we are deadly serious.â In the comments, KitKat US chimed in: âI know a thing or two about these kinds of things.â In March, a truck carrying about 12 tons of KitKatâs new Formula 1 range chocolate bars was pilfered from a truck in Italy. Paul Myers, the senior director of integrated marketing operations fo
Aug 31, 2026 → Aug 31, 2026
Company is offering cash reward for 40,000lb stolen cargo, and turns theft into lighthearted social media promotion Pabst is offering a reward after tens of thousands of cans of its Blue Ribbon beer were stolen from the companyâs…
Read original at The Guardian →1 updates from 1 source.
Company is offering cash reward for 40,000lb stolen cargo, and turns theft into lighthearted social media promotion Pabst is offering a reward after tens of thousands of cans of its Blue Ribbon beer were stolen from the…
Read original at The Guardian →What this story stands on. Tier 0 is a primary record or the subject's own words; higher tiers must be attributed, never stated as bare fact.
Company is offering cash reward for 40,000lb stolen cargo, and turns theft into lighthearted social media promotion Pabst is offering a reward after tens of thousands of cans of its Blue Ribbon beer were stolen from the companyâs…
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