Periwinkle is making self-hosted social media on Bluesky's AT Protocol even easier | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. The Berlin-based startup Periwinkle is offering a new avenue for those wanting to leave centralized social media operated by Big Tech companies. Instead of joining a decentralized, open social networking app like Mastodon or Bluesky, Periwinkle allows anyone to set up a social media account on their own domain, under their own control. Built on top of the AT Protocol, the same open source technology that powers the X alternative Bluesky, Periwinkle aims to provide the infrastructure you need to run your own social media. That means you can have an account on your own domain on sites like Bluesky, or a hosted social site specific to your organization or community. Periwinkle offers domains for purchase and allows you to store your data, including posts, follows, and your user profile, on your own PDS (personal data server), which is part of the AT Protocol infrastructure. Periwinkle makes the transition easier for non-technical users or others who don’t want the headache of having

Mar 9, 2026 → Mar 25, 2026