Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Roku’s latest streaming bet is off to a solid start. Its affordable subscription service, Howdy, has now passed 1 million subscribers, according to data from research firm Antenna. This is a notable milestone for a platform that’s still pretty new, and suggests that it’s striking a chord with viewers who are tired of paying for yet another expensive subscription. Launched in August 2025, Howdy is Roku’s first real push into paid, ad-free streaming. At just $2.99 a month, Howdy is aimed at people who want something extra to watch for a lower cost. The service includes around 10,000 hours of content, with a mix of movies and older TV shows, thanks to deals with studios like Lionsgate and Warner Bros. Discovery. This includes titles like “The Blind Side,” “Mad Max: Fury Road,” and “Weeds.” In addition to its budget-friendly cost, Roku has also made it easy to access. Howdy recently expanded to a standalone mobile app and launched on Amazon Prime Video, making it available to a wider
Apr 29, 2026 → Apr 29, 2026
Most are keeping their subscriptions after signing up, too, research firm says. Six months after its launch, research firm Antenna estimates that the Howdy streaming service has more than 1 million subscribers. Roku debuted Howdy in…
Read original at Ars Technica →2 updates from 2 sources.
Most are keeping their subscriptions after signing up, too, research firm says. Six months after its launch, research firm Antenna estimates that the Howdy streaming service has more than 1 million subscribers. Roku…
Read original at Ars Technica →Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Roku’s latest…
Read original at TechCrunch →What this story stands on. Tier 0 is a primary record or the subject's own words; higher tiers must be attributed, never stated as bare fact.
Most are keeping their subscriptions after signing up, too, research firm says. Six months after its launch, research firm Antenna estimates that the Howdy streaming service has more than 1 million subscribers. Roku debuted Howdy in…
View source →Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Roku’s latest streaming bet is off…
View source →Tier key: T0 = Primary source · T1 = Wire · T2 = Outlet report · T3 = Commentary
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