Which? finds 150 potentially lethal baby products sold online

UK consumer group says lives are at risk because platforms fail to prevent dangerous items reaching customers Babies are being put at risk by dozens of potentially lethal infant products sold to UK parents on major online marketplaces, an investigation has found. The consumer champion Which? identified 150 products, including self-feeding prop feeders that pose a choking risk and baby sleep pillows linked to suffocation. The items were listed for sale on Alibaba, AliExpress, Amazon, eBay, Etsy, OnBuy and TikTok Shop. The investigation found that every one of these platforms was allowing multiple items to be sold that could put an infant’s life at risk. Almost a quarter of the products were on Amazon, which Which? said presented itself as an industry leader in detecting unsafe goods. Sue Davies, the head of consumer protection policy at Which?, said: “The lives of babies are at risk because these platforms won’t stop dangerous products from reaching their customers … We’ve shown how easy it is to find these unsafe products, so it’s impossible to take companies as powerful as Amazon or eBay at their word when they claim safety is a top priority.” Which? is urging ministers to use new

Jul 7, 2026 → Jul 20, 2026