This Meal Kit Service Made a Big Change That May Win Over Your Wallet and Fridge

This news article discusses a major change made by a meal kit service to address the concerns of consumers who are hesitant to commit to meal kit subscriptions. According to the article, nearly half of US adults are not interested in signing up for a meal kit subscription, often citing the lack of flexibility and high costs as deterrents. In response to this, one of the top meal kit services has made a significant change to its business model. The article states that this meal kit service now offers a la carte options, allowing customers to order individual meals without a subscription. This provides greater flexibility and control over the cost, potentially appealing to those who were previously hesitant to commit to a full subscription. The article suggests that this shift in strategy may help the meal kit service win over more customers and overcome the barriers that have prevented some consumers from trying these types of services in the past.