AI is returning to Taco Bell and McDonald's drive-thrus - will customers bite this time?

The article discusses the return of AI technology to drive-thru operations at major fast-food chains like Taco Bell and McDonald's. Despite some early hiccups, the companies are eager to explore how AI can streamline their operations and improve customer experience. The article highlights that the implementation of AI in drive-thrus is not a one-size-fits-all solution, and each chain must tailor the technology to their specific needs and customer base. While AI has the potential to enhance order-taking, reduce wait times, and provide personalized recommendations, the article cautions that technical glitches and customer hesitance have been challenges in the past. Nonetheless, the chains remain optimistic about the potential benefits of AI, as they continue to experiment and refine the technology to better suit their unique operational requirements. The article suggests that the success of AI in drive-thrus will depend on the ability of the companies to address customer concerns and seamlessly integrate the technology into their overall service offerings.
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