Apple Plans AI-Powered Web Search Tool for Siri to Rival OpenAI, Perplexity

Apple Inc. is reportedly developing an AI-powered web search tool to rival OpenAI and Perplexity AI Inc. The new search tool is expected to be integrated with Siri, Apple's virtual assistant. This move is seen as an effort by Apple to expand its capabilities in the rapidly growing AI search market, currently dominated by OpenAI's ChatGPT and Perplexity AI's offerings. The company aims to leverage its strong user base and existing integration with Siri to provide an alternative to existing AI search tools. The new search tool is expected to offer features such as natural language processing, contextual understanding, and the ability to provide concise and relevant answers to user queries. The development of this AI-powered search tool is part of Apple's broader strategy to stay competitive in the rapidly evolving AI landscape, where companies are vying to offer the most advanced and user-friendly AI-powered solutions.