Blue Apron Just Did Away With the One Thing Everyone Hates About Meal Kits

Blue Apron, a leading meal kit service, has made significant changes to its offerings. The company has revamped its menu and pricing structure, addressing one of the major pain points for customers - the lack of flexibility and customization options. According to the article, Blue Apron has introduced a new feature that allows customers to choose from a wider selection of recipes and customize their orders. This includes the ability to swap out ingredients, add more servings, or select alternative protein options. The goal is to provide customers with more control over their meal choices and cater to their individual preferences. Additionally, Blue Apron has adjusted its pricing structure, making it more transparent and offering customers the option to pay for only the meals they want, rather than being locked into a fixed subscription plan. This change aims to address the criticism that meal kits can be inflexible and expensive. The article suggests that these updates from Blue Apron are a response to the evolving needs and preferences of consumers in the meal kit market, where competition has intensified in recent years.