Technology9/3/2025ZDNet

Two subscription-free smart rings were just banned in the US - here's what comes next

Two subscription-free smart rings were just banned in the US - here's what comes next

The US has banned two subscription-free smart rings, the Circular and the Movano Ring, due to infringement on Oura's form factor patent. This decision was made after Oura, a leading smart ring company, successfully argued that the competing products violated its intellectual property rights. The affected companies, Circular and Movano, have stated that they will cease the sale of their smart rings in the US by October. However, both companies are exploring their options, including potential appeals or workarounds, to continue offering their products to American consumers. The smart ring market has seen rapid growth, with Oura's devices leading the way. This patent dispute highlights the competitive landscape and the importance of protecting innovative designs in the wearable technology industry. The outcome of this case may have implications for future product development and market competition in the smart ring sector.

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