Apple Thinks Orange Is the New Black. It Isn't

The article is a commentary on Apple's choice of color for the iPhone 17 Pro. The author expresses their strong dislike for the chosen color, which they describe as "U-G-L-Y." The article suggests that Apple's decision to go with an orange hue for the high-end model of its latest smartphone is misguided, and that the color is not likely to appeal to most consumers. The commentary argues that Apple's attempt to make orange "the new black" in the smartphone market is unlikely to succeed, as the color is not generally considered to be a popular or desirable choice for electronic devices. The article provides the author's personal opinion on the matter, but does not offer any objective analysis or data to support their claims.
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