Technology8/28/2025CNET

Pixel 10's US Launch Might Be the Moment That eSIM Finally Becomes Easy

Pixel 10's US Launch Might Be the Moment That eSIM Finally Becomes Easy

Google's upcoming Pixel 10 smartphone is expected to play a significant role in the mainstream adoption of eSIM technology in the United States. eSIM, or embedded SIM, allows users to activate and manage cellular plans directly on their devices without the need for physical SIM cards. The article suggests that the Pixel 10's US launch could be the turning point for eSIM, as recent developments at wireless carriers and Apple's iOS ecosystem have paved the way for a more user-friendly eSIM experience. Despite some initial challenges with eSIM, the article indicates that the Pixel 10 could be the catalyst that makes eSIM more accessible and convenient for American consumers. The article highlights the potential for the Pixel 10 to drive greater eSIM adoption, which could have broader implications for the mobile industry and consumer experience. However, the article also acknowledges that eSIM still has some kinks to work out before it becomes a truly seamless and widespread technology.

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