Technology9/8/2025PCWorld

Microsoft Surface running iPadOS? Nope, it was a marketing flub

Microsoft Surface running iPadOS? Nope, it was a marketing flub

The article discusses a marketing flub by Microsoft, where the company's official Surface brand Twitter/X account posted a photo showing a Surface Pro device running Apple's iPadOS software instead of Microsoft's own Windows 11 operating system. The article highlights the obvious differences between the Surface and iPad interfaces, including the swipe-up gesture bar and the lack of a Windows 11 taskbar. Twitter users quickly pointed out the error, and the tweet was subsequently deleted. The article concludes by comparing this incident to a previous case where CNN presenters used Microsoft's Surface tablets as iPad stands, further emphasizing the marketing challenges faced by the company.

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