Apple debuts the $999 ultra-thin iPhone Air

Apple has unveiled the iPhone Air, a new premium model that replaces the iPhone Plus in the company's 2025 lineup. The iPhone Air is priced at $999 and features an ultra-thin design. The decision to replace the Plus model comes after the underperformance of the iPhone 16 Plus last year. The company is now focusing on providing a more compact and premium flagship device to cater to the changing preferences of its customer base. The key specifications of the iPhone Air are not yet known, but it is expected to offer advanced features and technologies compared to the standard iPhone model. The move is part of Apple's strategy to diversify its product offerings and provide customers with more options to choose from. The introduction of the iPhone Air is a significant development in the smartphone market, and it will be interesting to see how it is received by consumers and the impact it has on the company's overall sales performance.