Technology9/2/2025NYT

What Will Happen to Google After the Antitrust Ruling?

What Will Happen to Google After the Antitrust Ruling?

The recent antitrust ruling against Google has had minimal impact on the company's core search business. The judge's decision allows Google to continue operating its search engine without significant disruption. While the ruling found that Google engaged in anticompetitive practices, the court did not impose any immediate structural changes or breakup of the company. Google's search dominance remains largely intact, and the company is positioned to maintain its market position. The ruling focuses on Google's practices related to its Android mobile operating system, which the court found to be anticompetitive. However, the remedies proposed, such as allowing smartphone makers to offer alternative app stores, are not expected to dramatically alter Google's overall business model or revenue streams. The company's search and advertising operations, which account for the majority of its profits, are largely unaffected by the ruling. Overall, the decision represents a partial victory for Google, as it avoids the more drastic structural changes or breakup that some had anticipated. The company's dominance in the search market continues, though it may face ongoing scrutiny and potential future challenges.

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