Google signs Stephen Curry to pitch its Pixel, health, and AI gear

Google has signed NBA star Stephen Curry in a long-term partnership to help shape the company's hardware, features, and AI services. Curry will serve as a "performance advisor" for Google's Health, Pixel, and Cloud products, providing feedback and expertise based on his athletic experience. As part of the deal, Curry will work with Google's health experts and engineers to test and improve Fitbit's new personal health coach feature, which uses AI to generate customized workout routines and metric targets. Curry will also implement Google Cloud's AI Basketball Coach into his student training programs. The partnership is expected to result in Curry appearing in future Pixel advertisements, but it remains to be seen whether his involvement will lead to significant product improvements. The collaboration aims to leverage Curry's elite insights and Google's AI technology to help anyone maintain a healthier lifestyle and improve their performance, not just in sports.