Cybersecurity expert reveals simple trick to stop companies from tracking your online shopping

A cybersecurity expert has shared a simple trick to help people protect their online privacy when shopping or subscribing to services. By using email aliases, individuals can prevent companies from tracking their activity across different websites. The expert explained that when you use your primary email address for online transactions, companies can easily link your behavior and purchases, potentially leading to targeted advertising or other data-driven practices. However, by creating unique email aliases for each online account, you can effectively prevent this cross-site tracking. This technique allows users to maintain control over their personal information and minimize the amount of data companies can collect about their online habits. The expert highlighted that the use of email aliases is a simple, yet effective way for consumers to safeguard their privacy in the digital age, where data collection and targeted marketing are increasingly prevalent.