Will Apple Learn From Its Past AI Mistakes for the Upcoming iPhone 17?

The article discusses Apple's potential approach to artificial intelligence (AI) in the upcoming iPhone 17 after the company's AI-focused marketing for the iPhone 16. The author suggests that unless there are significant advancements in AI capabilities, Apple should not rely solely on AI as the main selling point for the iPhone 17. The article notes that Apple has made AI-related mistakes in the past, potentially leading to disappointment from consumers if the AI features in the iPhone 17 do not meet expectations. The author emphasizes the importance of Apple learning from its previous AI-related missteps and ensuring that any AI-focused features in the iPhone 17 are genuinely innovative and provide tangible benefits to users. The article concludes by suggesting that Apple should focus on a more well-rounded set of improvements and features for the iPhone 17, rather than solely highlighting AI as the primary selling point.