‘Squid Game’ and ‘Naruto’ Lift Sea’s Shooting Game Up US Charts

"Squid Game" and "Naruto" Boost Sea Ltd.'s Free Fire to the Top of US Mobile Shooting Game Charts The article reports that Sea Ltd.'s Free Fire has surpassed Call of Duty Mobile in sales among US gamers. The success of the game is attributed to its tie-ins with popular anime and Netflix franchises, which have driven increased engagement and revenue. Free Fire, a mobile battle royale game, has seen a significant rise in sales and popularity in the US market, becoming the highest-earning smartphone shooting game. The game's integration with beloved entertainment properties, such as "Squid Game" and "Naruto," has played a crucial role in its surge in the US charts, outpacing the performance of the established Call of Duty Mobile. This development highlights the growing influence of cross-media collaborations in the mobile gaming industry, as players are drawn to titles that offer synergies with their favorite films, TV shows, and anime series.