Amazon launches Lens Live, an AI-powered shopping tool for use in the real world
Amazon has launched a new AI-powered shopping tool called Lens Live. Lens Live is designed to be used in the real world, unlike the existing Amazon Lens tool, which allows users to search for products by taking a picture, uploading an image, or scanning a barcode. The key difference with Lens Live is its real-time capabilities. Users can now point their camera at an object, and the tool will instantly identify it and provide information about similar products available on Amazon. This feature is intended to enhance the in-person shopping experience, allowing users to compare prices and make informed purchasing decisions while physically browsing. The launch of Lens Live is part of Amazon's broader effort to integrate its online shopping platform with the physical retail world, providing customers with a seamless and convenient shopping experience across both digital and physical environments.
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