HBO Max is going to get a lot more expensive, CEO promises

Here is a 174-word summary of the news article: HBO Max is set to become more expensive, according to David Zaslav, the CEO of Warner Bros. Discovery. Zaslav believes that the high-quality content on HBO Max justifies raising prices, stating that the platform is "way underpriced" at its current levels. HBO Max's entry-level "Basic with Ads" plan currently costs $9.99 per month, while the ad-free "Premium" plan costs $20.99 per month. Zaslav did not provide specifics on how much prices might increase. Additionally, Zaslav said the company plans to crack down on password sharing, a practice that has become common among streaming services. Warner Bros. Discovery aims to close all loopholes for sharing passwords by the end of 2022. This move follows similar efforts by Netflix and other streamers to limit the sharing of accounts. The article notes that price hikes and password sharing restrictions have become standard practices in the streaming industry. While Zaslav's comments may further cement his reputation as a "Hollywood villain," the company's broader restructuring plans are likely a greater concern.